Poland: 10% of smokers reached for e-cigarettes.


According to published data, after 11 months of the last year, revenue from the excise tax for cigarettes in Poland was 1.9 percent lower than a year earlier. The sales of cigarettes is also dropping - over the last decade from 75 to 55 billion pieces - and the consumption of e-cigarettes, which are being used by 10% of smokers in Poland, keeps growing. The estimated value of the Polish e-cigarette market is now 500 million PLN. Approximately two thirds of the market belongs to CHIC Group, which is Europe's largest specialist e-cigarette sales network with its own brands [Volish, Mild, Cottien, Provog, P1] available in specialty stores, FMCG networks and over 100 online stores. 


Źródło: PAPPAP,  http://tvn24bis.pl/informacje,187/budzet-panstwa-traci-miliony-zlotych-p..., [ access, 13.02.2014r. ]